IPL vs IPL

Guess what is it???
They are in news regularly. They are talk of the world. They are who have changed meaning of its own league. The two great IPL’s are in fight. They are the creators.

I am talking about the
INDIAN PREMIER LEAGUE VS ILLITERATES PEOPLES LEAGUE

As we all are aware of the IPL which was scheduled in India and now it is around the corner and going to be held in South Africa. We are the losers. It is such a great insult to announce Indian Premier League in South Africa.

The Indian government has not supported the organisers of IPL and which will result in too much of economic loss. The tourism, restaurants, hotels, fuel, rents of stadium, transportation, flight, rail, tickets, food and beverages, shopping, team t-shirts, banners and hoardings. It is prescribed that we are going to face Rs.200 crore losses. I feel this is a very less predicted amount. According to me it is more. Already 60% of sponsors have withdrawn their major part in IPL.

IPL is not a joke. It involves players of all over the world. Organising an event which comprises people from different schedules and having a common date is a great task. It is just not two or three countries. It is very easy for the government to raise their hands and say it is no possible. They can’t manage the elections which include the population of one country where is it possible for them to manage a whole lot of public from all over the world.

Lalit Modi, who was supposed to speak to one person regarding this issue and sort it out ended up speaking to 15 people and finally decided to hold the tournament outside India. It is such a shame on the government to deny security to its own countrymen. The government has showed disrespect and negative attitude against the organisers of IPL and the BCCI.

But, still Modi is in favour of all viewers. He has scheduled the matches to be at 4:00pm and 8:00pm Indian standard time. The board will face nearly 400 crore loss due to this time slot as this slot was not available. Nearly 20% of each team’s sponsors are cut down. Now that everything is decided the whole budget should be reduced, the expenses incurred will be high. Lalit Modi has announced that this IPL is not going to bring them profits. They are ready to face the loss.

I am sure this season all hotels, restaurants, multiplex’s, cine hall’s will be running IPL on their screens. And the loss of revenue is all due to the government and we are the losers ultimately.

Readers, Please watch all matches of IPL and keep the spirit high. So what if it is not in India, It is the Indian Premier League. Cheer with passion. Enjoy..

KARMAYUDH

EXITO- 2009 is a management fest of MATS Institute of Management and Entrepreneurship. We had choosen the theme as KARMAYUDH. It is not just the battle for war, it is also the battle for social evils. We as responsible citizen's of the country have to be responsible for the happenings around and be the change we want to see.

WEALTH OUT OF WASTE

People have understood the value of waste. They have understood that waste is not just rubbish but it is a potential source for funds. The world is taking about waste and how to better it. Recycling is another name given to it. People have started seeing it in a different way. The waste in now been converted into useful substances which reduces the cost and increases the efficiency of the product.

There are many seminars, workshops and conference’s held on waste management. Waste includes all waste which is dumped in the garbage. The vegetable waste, bio waste, textile waste and other unwanted things which are termed as waste. Crores of money is allocated to utilize the solid waste into finished products. The government is planning to have this as a part of the curriculum, so that people may learn the good effects of it and follow it.

More than 45million tons of waste are generated from urban India. If all this is collected and segregated in a proper way then value for the waste increases and revenue can be generated.
The solid waste can be converted into finished product as required.

All three waste management methods such as burying, incineration and recycling - work fine only as long as the waste is composed of things that, respectively, rot, burn without toxic fumes or are strictly separated by material. Differently waste that consists of all kinds of stuff made of all kinds of substances is hard to manage.

Waste management has paved way for several projects such as- bio fuel, recycling of plastics, substitute of coal, eco friendly products and etc. These have found themselves apt for the time. The cost of raw material is very less, as it is used from the waste and the processing cost is lesser than the detailed procedure of the other.

The flow goes like this –
Consumption -> Collection -> Recycling -> Critical processer -> Material recovery

This is the talk of the town. We should take this seriously and come up with more alternatives that would enhance productivity from the waste and create wealth out of waste. This should be insisted on corporate houses and households. So the collection of waste becomes easy and effective.

REAL OR REEL

Are you keeping record of the numerous reality shows happening? Are you keenly watching them? Does it still attract your attention?

Reality shows have increased rapidly. These have become a medium of advertisement and popularity. Celebrities take part in the shows in order to become famous. Many take this as an opportunity and put up a mask and act in front of millions of audience. They act day in and day out. Where is all this going to end?

Is the reality show’s real or reel? Is it all pre planned or well planned and executed. This question is in the minds of many people. Public poll and opinion is all an eye wash. The script writer is the producer and he plans everything in advance so that the contestants act accordingly and make it look as co-incidental as possible.

Dance and Singing has caught fire. Every channel you flip you find a dance show or a singing competition. You always feel that the true talent is not recognised and is pushed out at the dawn. That is all because it is fixed.

Many cricketers were banned due to match fixing, but who is there to punish these? The celebrities who are in part of this show are well aware of the facts and put up scene for their own popularity. They throw up number of tantrums and seek public concern.

The promoter plays an important role here. He is one who decides the proceedings. He gets money from the advertisers and also from the audience if any. He is sponsored in many aspects. He also gets income from the people who voice their opinion through votes. He decides the winners and the game plan.

If this is a known fact or a common factor in all shows, why are the marketers still seeking for such a way of advertising rather to go in for other means? How is these shows still attracting more and more audience?

It is no more a REALity show, it is a REELity show.

SELL-E-BRITY ADVERTISING

Do you associate yourself with the brand or the endorsee?
Do you think in categories and slot brands accordingly or is it one big maze of brands and saliently is dependent on 'celebrity.'

It is true that a customer can relate better and faster with the celebrity than the brand. But does it really help in selling the brand or the celebrity?

As advertisers pour millions of money every year into celebrity advertising, the question arises if it is worth all the money and the trauma of coordinating stars and managing their tantrums. Marketer seeks easy way to position the brand in minds of customer through celebrity branding. Once the celebrity is signed there are many formalities or limitations for the marketer to bring the product and place it in minds of the customer. The marketer has to work in hand with the endorsee or he/she might opt out. It is true that a customer can relate better and faster with the celebrity than the brand. But does it really help in selling the brand or the celebrity? It actually raises the product cost, which is a loss to the customer.

If the customer is one who likes the product specification or services, he will very well go in for it than to seek a celebrity advertising the same. He would look in for the benefits and the outcome from the product rather than paying high more due to the advertising cost.

The celebrity becomes more popular than the brand itself. Customers forget the brand at times but not the celebrity. It is a great way of advertising big companies which would afford high production cost and less product cost. This is totally not applicable for small companies. Once into a celebrity, it is hard to get out of it. If the brand has done even moderately well after the break of a celebrity campaign, it becomes difficult to separate the role of message and the role of the celebrity in selling the brand. And hence, the celebrity becomes an addiction for the marketing team.

Celebrity is a disease that is seen to spread across marketing minds. Once one brand manager gets into it, others tend to follow it. In the advertising world, celebrity branding is seen as a substitute for absence of ideas.

So, on the whole does CELEBRITY advertising really SELL? Is the marketer or the customer benefitted by the endorsee or it is just the endorsee who gets popular due to the brand?